Consultancy Services

Market Research

If the catering service provided by an organisation is to offer real continuing value to its users, it is important that it evolves to meet the changing needs of the customer base. Qualitative and Quantitative market research studies play a useful role by providing independent opinion and feedback. These may take the form of face to face interviews, telephone interviews, focus group discussion, paper or e mail questionaires.

Such research is often carried out as part of a strategic review of catering facilities or prior to new policy implementation but many clients use market research to monitor customer feedback on an ongoing basis and find value in the independent analysis of the results.